About BUSI

BUSI means putting in the work; it’s about spending time doing what you love, and doing it a 100%. We exist to inspire and motivate those who push their limits, in one way or another. Being BUSI is about much more than just business - It’s about passion, dedication and prioritizing. 

At BUSI, we aim to create high-quality street- and outerwear designed to make you feel and do your best—whether you’re at the office, in the park, or anywhere in between.

BUSI is founded by Birk Ruud, one of the most accomplished freeski athletes of all time, with Olympic, World Championship, and X-Games gold to his name. At BUSI, we aim to create apparel that inspires you to push your self-expression seamlessly through our designs.

WHY CHOOSE BUSI?

We don’t just make clothes. We create gear for the next generation of movers and shakers. BUSI isn’t just another youth brand. It’s how youth brands should be. 

1. Designed by a Champion

Birk Ruud’s Olympic-winning mindset and adventurous lifestyle are stitched into every product—perfect for fearless individuals.

2. Premium Materials & Street-Ready Cuts

From the rugged build of Biggie Jeans to the easy drape of Timeless Tees, each piece blends quality with functionality.

3. Expression-Driven Style

BUSI pieces are not just worn—they’re performed in. Our gear is a reflection of you—raw, real, and bold. 

4. Community-First Brand

We’re not just a clothing label. BUSI Company is a movement that supports creative youth, athletes, skaters, and dreamers.
Who is Birk Ruud

The Face Behind BUSI

Champion. Creator. Culture Icon. 

Birk Ruud isn't just an Olympic skier—he's a creative force who inspires young individuals to express themselves through movement, energy, and bold style. BUSI Company is an extension of that passion: freedom, fearlessness, and function blended into every piece. 

Birk Ruud, born April 2, 2000, is a Norwegian Olympic gold medalist and multiple X Games medalist known for his dominance in freestyle skiing (halfpipe, slopestyle, and big air). 

2022
Winter Olympics Big Air Gold
2019
World Championship Silver (Slopestyle)
4-time
X Games Medalist (including 2 golds)
Channels
2016
Winter Youth Olympics Gold (Slopestyle)

Want to see Birk in action? Check out his YouTube Channel 

Follow his journey on Instagram