News

Winter 2025 has arrived, and with it comes the artful reinvention of outerwear—led by Birk Ruud’s BUSI Collections, where innovation meets indulgence. The brand’s latest jacket line embodies what modern winterwear should be: functionally superior, stylistically bold, and environmentally conscious. This blog delves into how BUSI has transformed the idea of a winter jacket into a statement piece—one that captures the essence of Scandinavian design, sustainability, and the dynamic lifestyle of today’s generation. The Rise of BUSI: From Slopes to Streets BUSI is the brainchild of Olympic champion Birk Ruud, who turned his passion for freestyle skiing and fashion into a globally followed creative...

Birk Ruud is not just an Olympic skiing champion—he is a trendsetting force in the men’s fashion arena, redefining how athletes bridge athletic performance, street style, and self-expression. Over the last few years, Ruud’s personal style and his launch of the BUSI company have turned him into a beacon for young men inspired by both action sports and contemporary fashion. His fashion evolution reflects bold choices, sustainability, and an insistence that technical performance and street cool can seamlessly coexist. The Origin Story: Style Born on the Slopes Ruud’s journey began on snowy Norwegian slopes, where the comfort and utility of...

Winter in Oslo is more than just a season; it’s a spectacle. From the sparkling reflections on the Oslofjord to the snow-draped rooftops of Grünerløkka, the Norwegian capital becomes a cinematic wonderland. But as the mercury dips and the streets turn frosty, Oslo’s fashion scene heats up. This year, all eyes are on the Busi Winter Collection 2025—a line that’s taking the Scandinavian style ethos to bold new heights. Combining sustainable materials, cutting-edge design, and functionality built for Nordic weather, this collection proves that style and warmth can coexist beautifully. Oslo: The Perfect Backdrop for Winter Fashion Oslo is not just the...

Shopping today is not just about buying what you need—it’s about expressing who you are. Fashion, lifestyle, and convenience have merged into one seamless experience, and that’s where Busi shines. At Busi you can discover a world where smart shopping meets effortless style. Whether you’re after the latest fashion gems, chic accessories, or home essentials, Busi makes it easy to stay on-trend without breaking the bank. In this blog, we’ll dive into how Busi helps you shop smart and live stylish—from trending categories to exclusive collections and insider tips that make every purchase a step toward a better, bolder you. The Busi Experience:...

High quality denim is an investment, and it is just as important to take care of it as finding the right fit. Birk Ruuds Biggie Jean collection - including Light Blue, Off White and Rinse blue styles rinsing - was designed for those living in their jeans, but also affecting long life and crafts. Olympic Freestyle Secretor Busi Birk Ruud designed under the eyes, these jeans, companyabilosophy: stability, comfort and timeless style. Proper care ensures that they stay sharp and keep the size season after the season. Below you will find a complete guide to wash, drought and save Bussi -Denim, so look good when...

Streetwear and sports have always shared a common language movement, movement and self -expression. Some pieces catch the crossover better than a rugby shirt, and Rugby Masters Green is an ideal example. Made of heavyweight cotton with a comfortable fit, it is a versatile essential that reflects the creative energy of Birk Ruud, the Norwegian Freestyle Skit tests and founder of Busi Company. Whether you are setting up for sharp winter days or styling for an informal evening in the city, this rugby shirt works in countless combinations. Below are five complete organizational ideas to inspire their own gate-Ready look. Classic Streetwear...