News — busi collections

Winter 2025 has arrived, and with it comes the artful reinvention of outerwear—led by Birk Ruud’s BUSI Collections, where innovation meets indulgence. The brand’s latest jacket line embodies what modern winterwear should be: functionally superior, stylistically bold, and environmentally conscious. This blog delves into how BUSI has transformed the idea of a winter jacket into a statement piece—one that captures the essence of Scandinavian design, sustainability, and the dynamic lifestyle of today’s generation. The Rise of BUSI: From Slopes to Streets BUSI is the brainchild of Olympic champion Birk Ruud, who turned his passion for freestyle skiing and fashion into a globally followed creative...