News — Busi clothing

Winter 2025 has arrived, and with it comes the artful reinvention of outerwear—led by Birk Ruud’s BUSI Collections, where innovation meets indulgence. The brand’s latest jacket line embodies what modern winterwear should be: functionally superior, stylistically bold, and environmentally conscious. This blog delves into how BUSI has transformed the idea of a winter jacket into a statement piece—one that captures the essence of Scandinavian design, sustainability, and the dynamic lifestyle of today’s generation. The Rise of BUSI: From Slopes to Streets BUSI is the brainchild of Olympic champion Birk Ruud, who turned his passion for freestyle skiing and fashion into a globally followed creative...

Birk Ruud is not just an Olympic skiing champion—he is a trendsetting force in the men’s fashion arena, redefining how athletes bridge athletic performance, street style, and self-expression. Over the last few years, Ruud’s personal style and his launch of the BUSI company have turned him into a beacon for young men inspired by both action sports and contemporary fashion. His fashion evolution reflects bold choices, sustainability, and an insistence that technical performance and street cool can seamlessly coexist. The Origin Story: Style Born on the Slopes Ruud’s journey began on snowy Norwegian slopes, where the comfort and utility of...

Shopping today is not just about buying what you need—it’s about expressing who you are. Fashion, lifestyle, and convenience have merged into one seamless experience, and that’s where Busi shines. At Busi you can discover a world where smart shopping meets effortless style. Whether you’re after the latest fashion gems, chic accessories, or home essentials, Busi makes it easy to stay on-trend without breaking the bank. In this blog, we’ll dive into how Busi helps you shop smart and live stylish—from trending categories to exclusive collections and insider tips that make every purchase a step toward a better, bolder you. The Busi Experience:...

High quality denim is an investment, and it is just as important to take care of it as finding the right fit. Birk Ruuds Biggie Jean collection - including Light Blue, Off White and Rinse blue styles rinsing - was designed for those living in their jeans, but also affecting long life and crafts. Olympic Freestyle Secretor Busi Birk Ruud designed under the eyes, these jeans, companyabilosophy: stability, comfort and timeless style. Proper care ensures that they stay sharp and keep the size season after the season. Below you will find a complete guide to wash, drought and save Bussi -Denim, so look good when...

When winter comes, the discovery of clothing that starts the same parts warm, versatile and stylish. In the pieces that continue to distribute, a gray hoodie sits at the top of the list. It is neutral, infinitely layerable, and fits everything from streetwear to smart casual. The timeless hood gray from Busi takes this classic staple and re -pine it with first -class craftsmanship and modern road sensitivity. This guide examines several ways to styles Busi Gray Hoodie for the winter, which offers the ideas that blend the function and fashion to the creative energy of Birk Rud -Norwegian Freestyle Skiing Star...