Two people on a basketball court with Birk Ruud holding a skateboard
Two people standing on a cliff overlooking a body of water.

Welcome to BUSI by Birk Ruud

At Busi Company, founded by Olympic gold medalist Birk Ruud, we create clothing for movement, culture, and attitude. From timeless tees to relaxed jeans and technical jackets, our collections combine skate-inspired silhouettes with street-ready style — designed for the bold, built for real life.

Happy Buyers – What Our Tribe Says

The Biggie Jean in Off-White is hands down the best streetwear fit I’ve owned. Rugged yet refined.

- Jonas M., Oslo

I wore the Timeless Hood Gray on a skate tour across Europe. Not only stylish but super durable.

- Leon B., Amsterdam

Birk Ruud’s vision is clear in every detail. BUSI is more than a brand—it’s a lifestyle.

- Mila T., Berlin

FAQs About BUSI

BUSI Company is created by Olympic freestyle skier Birk Ruud, blending his passion for performance and urban culture.

We specialize in youth-focused streetwear, including oversized jeans, premium hoodies, retro jackets, modern tees, and functional accessories.

Yes, our designs are gender-inclusive, focusing on style and comfort for everyone.

Yes, BUSI Company ships globally, with tracked shipping and easy returns.

It’s the fusion of Olympic-level performance and street style, curated personally by Birk Ruud and rooted in youth culture.

Follow us on Instagram for behind-the-scenes content, drops, and more from Birk Ruud BUSI.

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